Adidas Tennis x Stycon SS20
In addition to the umbrella campaign for the Australian Open SS20, we developed another campaign focusing on the first laceless shoe in tennis - the Stycon. I developed the visual language as well as the layouts for the SS20 campaign of the Australien Open, managed the set as an art director in New York in cooperation with the agency IRIS London, supervised the final artwork and took care of the implementation of the retail and social tools. CLIENT adidas Tennis PROJECT Australian Open SS20 Campaign AGENCY DieZwei MY PART Creation of Visual Language Art Direction Management of Postproduction Creation of retail & digital tools