Puma Color & Material Palermo
In the course of a free project, I created two unisex stories for AW25 Season for the Puma sportstyle footwear department. THE TASK Create 2 unisex stories for AW25 Season the world hasn’t seen yet that are authentic to PUMA. Be innovative. Be bold. Please include research, moodboard, target consumer, color palette and a material map of at least one of your designs.