Juventus Turin FW20
I developed the visual language for the Champions League jersey of Juventus Turin, the FW20 campaign. As an art director on the set I tried to translate the lifestyle character of the Third Jersey into images in the best possible way. The set was kept black so that the jersey shines, and extroverted poses were used to create the creative. Later I supervised the final artwork and took care of the correct implementation of the retail and social tools. CLIENT adidas Juventus Turin PROJECT Juventus FW20 Campaign AGENCY DieZwei MY PART Art Direction third set Management of Postproduction Creation of social tools